Windows Phone 7, which has launched on GSM networks in the US and elsewhere on November 8, is raising questions as to its intended market. On the surface it appears to be a consumer device, what with its “Hub” orientation and focus on social networking and movie-friendly design. But there appears to be some depth to Phone 7 that goes beyond just being a game machine, movie player and social networking device.
One indication that there’s an enterprise capable phone hiding under all of that is Dell’s announcement that it would dump its corporate BlackBerries and instead start using Dell’s own Venue Pro. This device uses highly durable glass for its screen; it has a slide-out keyboard similar to the BlackBerry Torch and runs on T-Mobile’s HSPA+ network. The device isn’t available directly from T-Mobile, which is offering the HTC HD7 Windows Phone 7. However, Dell is offering the phone on its Web site, with the note that it’s coming soon.
The announcement by Dell is significant in several ways. The first is that Dell wouldn’t make this device their corporate platform of choice if it didn’t support the level of security and software integration that it needs for the enterprise. But despite the veneer of social networking, it’s a Windows phone, and earlier versions have been the BlackBerry alternative for years. In fact, enterprises have clung to their older Windows Mobile phones long after they became obsolete because they support security features and applications that those companies need.
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